White words whizzing across the printed page, lo-fi audio blaring conceptual delusion, anointed art dripping in the baptismal waters of “cultural center” springs. Record, write, code, speak, do whatever, just do it NOW!! The records must be made for it is your personal trail of triumph that is marketable, and only that. The time for rigor has sunken into the depths of the infocean. “Infocean” needs to be blogged about, recorded for posterity…done (LINK). The game is to produce with enough accuracy so the real world reflects some of the proposal while maintaining enough vagueness allowing for the necessary shape-shifting in the face of the next cultural shift—to stay relevant. Passé equals no airtime, and that is the proverbial media death. One might as well go back to the woods for that is not the way these witches play. Relevance is the only measure…but what is relevant, and to whom? Please, tell me.